Wasting traffic on a non-converting website is a lost opportunity. Getting someone to your website the first time is easy, but a second time especially after a bad experience is nearly impossible.
Why is it that some people can decide within a split second to bounce back to Google or Facebook? Or why does someone even after spending a few minutes on your website still decides to leave?
Yes, your website is probably scaring people away from making their first purchase!
Do you know the feeling when you suddenly walked into a bad part of town? There are not clear signs, but you just feel uneasy. So you quickly turn around and walk away.
That is what is happening on your website as well, unconsciously your visitors are picking up signals making them feel uneasy about your business and so they leave.
Based on research in psychology, experimentation and experience.
A/B testing or split testing is a process of showing two variants of the same web page to different website visitors at the same time and comparing which variant performs better.
Most tests will be about improving your conversion rate, but that is not the only reason to run a test. Think about reducing bounce rate or the number of returns. Perhaps lower the number of support calls your get.
Figure out what pages or elements need your attention using experience and tools like Google Analytics and Hotjar.
Formalize a hypothesis this will force you to think about what results we should look for in an experiment.
Create a different variant based on the hypothesis and test it against the original.
Run it and wait, use a tool like Google Optimize which makes this easy.
Let the test run until statistical significance has been reached and implement the winnar.
Good is relative, take a look at these industry median values.
There is no true answer to the question "what is a good conversation rate". The only thing that really matters is that your conversion rate is always better then it was last month.
Hi, My name is Mark Nijhof and I am The Conversion Nerd.
Since 2000 I have been working as a professional programmer for companies ranging from big multinationals till startups. And the last 6 years I have been working on my own startups, the last being The Childish Stylist which I started together with my wife.
In my experience no matter how good the product or service, you won't sell if the website fails to properly communicate or falls short in establishing trust!
Because of that I have been studying and applying conversion rate optimization techniques, positioning and human psychology to improve websites so they generate more conversions.
Since we are bootstrapping The Childish Stylist I only have limited time to help other companies with my experience to get more conversions from the same traffic!
If you believe your website should be performing better, and honestly, don't we all, then hire me to help you with that!
I'll guarantee that investing in making your website perform better is the best way to increase your sales and will improve your bottom line!
I offer four basic packages to choose from!